Our People
About Us
We are a global healthcare market research firm. We provide our clients with a unique blend of in-depth social scientific research and strategic business insights.
Ari Shapiro, PhD
Partner
A cultural anthropologist by training, Ari has spent over twenty years conducting market research to improve new product development and communications in healthcare. Ari is responsible for keeping our work eminently valuable. He works with clients to envision, plan, and execute research, then interpret results to make practical, actionable business decisions. Ari holds a BA from Harvard University, and MA/PhD degrees in anthropology from Princeton University.
ashapiro@flinceresearch.com
Leslie Kaufman, PhD
Partner
Leslie is a cultural anthropologist who has specialized in public health and medical research for the past twenty years. Leslie’s research brings a rigorous understanding of people, culture, and society to the context of innovation in healthcare. She applies research insights of market dynamics to enhance new product development, programs and services, and marketing communications. Leslie holds a BA in literature and languages from New York University, and MA and PhD degrees in anthropology from Columbia University.
lkaufman@flinceresearch.com
Lisa Kindig, MBA
Research Director
For over two decades, Lisa has conducted qualitative research to support effective product development, brand strategy, and communications planning in healthcare. She is accomplished at maximizing the value of research engagements and delivering insightful, pragmatic results. Experienced in a broad range of therapeutic areas, her work includes studies in oncology, hematology, endocrinology/metabolic disorders, cardiovascular disease, pulmonology, orthopedics, neurology, infectious disease, vaccination, medical devices, and diagnostics. Lisa holds a BA in Psychology from Harvard University, an MBA from Fontbonne University, and an MFA from the University of Delaware.
lkindig@flinceresearch.com
Mark Rogers, PhD
Research Director
Mark is a cultural anthropologist who has spent the past two decades researching complex marketing and brand issues, with a focus on healthcare. With a specialization in ethnographic methods, he explores the practical, cognitive and emotional dimensions of disease and its treatment with a wide variety of respondents, including patients, caregivers, physicians, nurses and patient advocates. During his time in academia, Mark taught medical anthropology and ethnographic research methods at the Latin American Graduate School for Social Sciences, Davidson College, and the University of Rochester.
mrogers@flinceresearch.com
Nancy Macdonald, PhD
Research Director
Trained as a neuroscientist, Nancy brings more than 25 years of academic and applied research expertise to her work. Her global market research experience includes new product development, brand strategy, and marketing communications. Nancy has extensive experience in oncology, hematology, neurology, rheumatology. and rare diseases. Nancy holds a PhD in biomedical sciences from University of Texas Medical Branch, and an MBA from the University of British Columbia.
nmacdonald@flinceresearch.com
David Richard Farmer
Research Director
David has spent the past twenty years applying social science methodologies to medical market research. Throughout his career, David has sought to understand how the phenomenon of disease shapes both practitioners’ and patients’ perspectives on sickness and health. He brings clarity to complexity by applying empathetic engagement and therapeutic-area credibility as he interacts with physicians and patients. David holds a BA in English from Hamilton College, completed graduate studies in language and linguistics at Roskilde University, Denmark, and has an MA (Economics) and MBA from the University of Illinois Chicago.
dfarmer@flinceresearch.com
David Horn
Director Of Operations
David has over 15 years of operations management experience in the medical market research industry and is responsible for designing and supporting research activities, protocols and SOPs, managing data quality, security and compliance, and overseeing the company’s financial affairs. Through involvement in industry associations, David is committed to observing the professional code of conduct and strict operating standards that apply to the pharmaceutical and market research industry. He holds a BA in History from the State University of New York at Cortland.
dhorn@flinceresearch.com
Jason Turner, MBA
Field Director
Jason has over 20 years’ experience in medical market research and has been the Filed Director for Flince Research for the past 12. Before joining Flince Jason worked in client services as well as recruiting where he gained valuable experience in recruiting HCPs as well low incidence patient groups. Jason Has a BA in History from Saint Francis University and an MBA from Loyola University of Chicago.
jturner@flinceresearch.com
Rachel Newcomb, PhD
Associate Director
Rachel is an anthropologist with over two decades of academic and applied research experience in domestic and international contexts. Passionate about data-driven storytelling, she is skilled at conducting ethnographic research to produce insights about human behavior. She leverages her experience with UX research methodologies and design thinking to better understand customer motivations and pain points. She holds a BA in History from Davidson College, an MA in the Writing Seminars from Johns Hopkins University, and an MA and PhD in Anthropology from Princeton University.
rnewcomb@flinceresearch.com
Heather Cottone, MS
Research Manager
Heather has decades of professional experience across several industries including higher education, pharmaceutical sales, and qualitative market research. Her career began at Harris Interactive as a field manager, where she quickly found a natural fit in moderating and project management. Heather moved to Strategic Marketing Corporation where she helped pharmaceutical clients gain valuable insights for their marketing and business initiatives. Heather holds a BS in Biology, and MS degrees in Education and Health Systems Administration.
hcottone@flinceresearch.com
Blake Martin, PhD
Research Manager
Blake is a sociologist with over 10 years of academic and applied qualitative research experience, with a special interest in health and stigma. Upon completing her PhD, she began working in healthcare marketing and market research, first as a behavioral science strategist and then as a qualitative research consultant. Blake has experience in obesity, oncology, rheumatology, and rare diseases. Blake holds a BA in Interdisciplinary Social Science, as well as an MA in sociology, from the University of South Florida and a PhD in sociology from North Carolina State University.
bmartin@flinceresearch.com
Daniella Caesare, MA
Research Associate
Daniella is a dedicated researcher with a background in academic and market research. Prior to joining Flince, she worked in healthcare and pharmaceutical market research. Daniella is a natural learner and is driven by discovering valuable insights for clients. She holds a BA In Sociology from Sonoma State University and MA in Sociology from Arizona State University.
dcaesare@flinceresearch.com