Our People
About Us
We are a global healthcare market research firm. We provide our clients with a unique blend of in-depth social scientific research and strategic business insights.
Ari Shapiro, Ph.D.
Partner
A cultural anthropologist by training, Ari has spent over twenty years conducting market research to improve new product development and communications in healthcare. Ari is responsible for keeping our work eminently valuable. He works with clients to envision, plan, and execute research, then interpret results to make practical, actionable business decisions. Ari holds a B.A. from Harvard University, and M.A. / Ph.D. degrees in anthropology from Princeton University.
ashapiro@flinceresearch.com
Leslie Kaufman, PHD
Partner
Leslie is a cultural anthropologist who has specialized in public health and medical research for the past twenty years. Leslie’s research brings a rigorous understanding of people, culture, and society to the context of innovation in healthcare. She applies research insights of market dynamics to enhance new product development, programs and services, and marketing communications. Leslie holds a B.A. in literature and languages from New York University, and M.A. and Ph.D. degrees in anthropology from Columbia University.
lkaufman@flinceresearch.com
Lisa Kindig, MBA
Research Director
For over two decades, Lisa has conducted qualitative research to support effective product development, brand strategy, and communications planning in healthcare. She is accomplished at maximizing the value of research engagements and delivering insightful, pragmatic results. Experienced in a broad range of therapeutic areas, her work includes studies in oncology, hematology, endocrinology/metabolic disorders, cardiovascular disease, pulmonology, orthopedics, neurology, infectious disease, vaccination, medical devices, and diagnostics. Lisa holds a B.A. in Psychology from Harvard University, an M.B.A. from Fontbonne University, and an M.F.A. from the University of Delaware.
lkindig@flinceresearch.com
Mark Rogers, PHD
Research Director
Mark is a cultural anthropologist who has spent the past two decades researching complex marketing and brand issues, with a focus on healthcare. With a specialization in ethnographic methods, he explores the practical, cognitive and emotional dimensions of disease and its treatment with a wide variety of respondents, including patients, caregivers, physicians, nurses and patient advocates. During his time in academia, Mark taught medical anthropology and ethnographic research methods at the Latin American Graduate School for Social Sciences, Davidson College, and the University of Rochester.
mrogers@flinceresearch.com
Nancy Macdonald, PHD
Research Director
Trained as a neuroscientist, Nancy brings more than 25 years of academic and applied research expertise to her work. Her global market research experience includes new product development, brand strategy, and marketing communications. Nancy has extensive experience in oncology, hematology, neurology, rheumatology. and rare diseases. Nancy holds a Ph.D. in biomedical sciences from University of Texas Medical Branch, and an M.B.A. from the University of British Columbia.
nmacdonald@flinceresearch.com
David Richard Farmer
Research Director
David has spent the past twenty years applying social science methodologies to medical market research. Throughout his career, David has sought to understand how the phenomenon of disease shapes both practitioners’ and patients’ perspectives on sickness and health. He brings clarity to complexity by applying empathetic engagement and therapeutic-area credibility as he interacts with physicians and patients. David holds a BA in English from Hamilton College, completed graduate studies in language and linguistics at Roskilde University, Denmark, and has an MA (Economics) and MBA from the University of Illinois Chicago.
dfarmer@flinceresearch.com
Erin Braun
Research Manager
After completing her Bachelor of Science and Registered Nursing degrees in Vancouver, Canada, Erin spent 15 years working in front-line patient in office and hospital-based settings. Her nursing career spanned women’s health, infectious disease, pediatric acute care, and community public health. From public health and advocacy, Erin transitioned into qualitative research. Her diverse experiences as a provider inform her approach to pharmaceutical market research and analysis.
ebraun@flinceresearch.com